Select the badge that best fits the type of event you’re offering to display above the title on the in-app event card and event details page. While an in-app event can highlight added content or features that are permanent or ongoing, the event itself should focus on a related limited-time moment or experience. General promotions that raise awareness about your app or game.Price promotions that don’t introduce any new content, features, or goods.Repetitive activities such as daily tasks or rewards.The following are not good candidates for in-app events: Good candidates for in-app events are challenges, competitions, or special content launches. An app can have up to five events published on the App Store at a time. You can also use the App Store Connect API to automate metadata upload and submission for your events. You can submit events for review independent of a new app version and have up to ten approved events in App Store Connect at a time. You’ll also select an event badge and regional availability. When creating an event, you’ll enter a reference name (visible only in App Store Connect) and event information, including metadata. In-app events are easy to set up and manage in App Store Connect. Learn about getting featured on the App Store We highlight new apps and games, as well as those with significant updates, in-app events or exclusives, cultural or seasonal moments, and more. You can also share your in-app event with our worldwide team of editors for promotional consideration on the App Store. Be sure to include a link to your event’s details page so people can learn more and download your app or game if they haven’t already. You can promote your in-app events using email, advertising, social media, and more to create additional awareness and engagement. In editorially curated selections and personalized recommendations on the Today, Games, and Apps tabs.When users search for an event, the event card appears along with your app. Users can also search for in-app events directly. When users search for an app, the event card appears along with your app for users who have downloaded your app, while screenshots show for those who haven’t downloaded your app. On your product page, which displays all of your currently published events.
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